Websites are a very important part of society in our current world. We use them for media consumption, talking with friends and family, schoolwork, and more. Because of the world we live in, it’s very common for a business to have a website. Without them, many small businesses would fail.
Websites are a lifeline to discovery and advertising for small businesses.
Let’s say that person really liked your pizza, and shared the website with another person. That one hungry person, just advertised your pizza shop for you. Without that one website, you would have lost two possible customers and probably many more.
A small business having a website can mean success or failure. Many people use websites to gauge if something they are interested in is worth it. For example, if you want to eat pizza and you’re really hungry, you might search for “Pizza near me”. Obviously you or the person in question is in a rush, and they want to eat. Having a website and it being a good one is critical for you to sell that person pizza.
Low code websites can save a lot of money.
With a low code website, you can spin up a good website in a few days. This means that business don’t have to spend to much on the development process. Many platforms for low code websites support E-commerce plugins, which can allow a business to expand online.
Websites make customer support easier.
Having a special page on a website for customer support can help a business organize requests from simple questions that can be answered via a FAQ page, and referring more serious requests to a employee.
A good customer support page should have the following;
- Frequently asked questions section.
- Employee contact form.
- customer support phone/email.
Things the website should include
There are many things a website should include, some more specific then others. Some things you may want to include may be;
- Getting your point across, don’t make it seem you are desperate for sales.
- Call to actions. Maybe a google maps link to your business address could work?
- list contact action in a place where its expected (ex: footer, about me).
Hope this article explains why are websites important to small businesses.
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