Marketing is hard to understand, this blog post is here to help you understand the basics when it comes to websites.
Your website is the most important tool in the toolbox.
Your website is how people see your business when doing research on services. Having a website that looks good, appears in search results, and loads well, can mean someone doing research, may become a customer.
Use effective web design in marketing.
People tend to judge things with their eyes, meaning a clear and easy to understand layout is needed. A good thing to think about when creating a website is call to actions. A call to action is typically a button designed to make people click it. These typically work when someone is actively looking for something.
“Don’t make the user work hard”, this is a common statement said in both web design and development. Essentially, don’t make the user have to go through a buggy navigation bar with drop downs that have drop downs inside of them. It’s best those drop downs stay in a file explorer.
Good SEO practices.
SEO stands for search engine optimization, this is the process of making your site appeal to search engines. Search engines look for things like images, internal and external links, and well written content. I would like to say you shouldn’t obsess over SEO because their are cases were it does ruin the quality of your site. When it comes to marketing however, having good SEO may be nice cherry on top.
What to expect from a good website?
Having a good website might not only increase sales, but also increase the number of people that randomly discover your product indirectly. Your website should also receive a lot of to pages describing your products if it is developed well.